Roles
Web Designer & Webflow Developer
Tools
Figma, Webflow
Skills
UI Design, Responsiveness, No Code, Front End
Context
Huddle is a SaaS solution designed to centralize communication and management for remote teams. The project simulates the launch strategy of a digital product that needs to stand out in a competitive market.
Objective
The challenge was to create an acquisition channel for a product in the pre launch phase, converting visitors into early adopters.
The goal was to develop a high conversion Landing Page focused on lead generation and brand authority. The project required not only aesthetics but a technical structure that allowed dynamic content updates without future code dependency.
Solution
The strategy united visual storytelling with scalable architecture.
Conversion Architecture: I structured the Home page with a clear visual hierarchy, highlighting the Unique Value Proposition and using testimonials to build trust and encourage sign ups.
Webflow CMS: I developed a robust Content Management System for the Blog. This allows marketing teams to publish articles, authors, and categories dynamically, ensuring site scalability.
Responsive Design and Semantics: Faithful layout implementation using HTML5 and CSS (Flexbox/Grid) best practices, ensuring performance and accessibility across all devices.
Results & Learnings
This project served as a technical laboratory to deepen my No Code and Front End competencies. Besides consolidating my workflow between Figma and Webflow, I developed a practical understanding of HTML, CSS, and JavaScript, which currently facilitates my technical communication with engineers in real projects.
© Clark Silva • 2026